: Welcome to new Board Member Jessica Dils.Secretary’s Report (Maria Siskind):
November 14, 2011 minutes approved.Treasurer’s Report (Bud Riley):
Gross income for 2011 just under $41K (up $3650 from last yr) includes ~$24K from Book Sale, ~$1,300 from Book Nook (since summer), ~$19K from memberships (up $2,384 from last yr), $566 from WSB’s Community Dividend Program, and $244 from cookbook. Expenses of ~$5,300 (up $3,742 over last year) allowed us to donate just under $35K to the library, leaving a net income of $825. Holdings as of 12/31/11 were $15,929 in checking, $53,680 in CDs, for a total of $69,609. Approved.
Michael Sussman (new treasurer) donated a Macbook computer for use of the treasurer, and Ginny brought in a backup drive to use with it. Ginny proposes we allow our local Williamstown postal permit to lapse, to save us the $180/yr fee. The only mailing that hasn’t gone through Zip’N Sort lately is the dealer mailing in February, but Bud endorses using ZNS for that as well.Membership Report (Maggie Bye & Robin Clutz):
182 memberships so far in 2012 campaign (new and renewals) totaling $9,755. These are responses to the December fundraising letter to ~930 carefully chosen addresses. Ginny proposes that next mailing go out in early March, timed after Trustees’ mailing but before final book donation deadline of March 31. Ginny would like to send 2nd mailing to a wider list, perhaps in the form of a Biblio-File newsletter (see PR). Membership folks request help from board members in further culling through address list to remove obsolete addresses and add new town residents. Other enhancements to the mailing list include adding new library card holders from library staff, also checking with former board member Jen Bayliss (Connors Bros Movers) for names of new arrivals.Public Relations (Ginny Sheldon):
Ginny walked the board through the preliminary new website which is being developed by Jeff Stripp of i3Marketing according to the specs of the committee. Ginny showed categories on main page. Question about who will receive info from sign-up forms–we will want a “friends” email address, possibly a gmail account (check with Pat about whether this should be coordinated with the library). Optimally, Ginny would like to see website launch before the 2012 Book Sale. Trustee liaison Nancy McIntire suggested we compare the Library’s developing website with our developing website to see if they are “compatible.”
Maribeth Pomerantz and Maria Siskind volunteered to update periodically. Brainstorming about what to post: pockets with Friends publications such as brochure or Biblio-File; Friends news; most recent President’s letter; how to purchase cookbook; recipe from cookbook; visual graphic for fundraising and/or membership drive (growing stack of books); photos; etc.Biblio-File:
Ginny will send a short issue (1 page, 2-sided) in March. Content: report on Legislative Breakfast (see New Business), reminder about book sale donations deadline (March 31) and book sale itself (April 20-21), possibly a membership coupon.Book Sale (Ginny Sheldon):
Highest cookbook buyers are Milnes–they’ve purchased 3 batches already. Cookbook has earned back its cost and is now in the black. Book Nook also doing very well, making steady sales, has brought in over $1330 since it started. Melissa Segalla relayed Jeanne Blake’s suggestion that Book Nook might be closed prior to sale so those books could be added to the book sale. Length of closure ~1 week, post a sign referring buyers to the Book Sale. Other book sale topics (auction, café, etc) deferred to Book Sale meeting at 1:00 today.No Director’s Report.Trustees’ Report (Nancy McIntire):
The Trustees’ Annual Fund is up–they believe this is the result of mailing list improvements; the Trustees had 88
new donors this year. The library is also working on a new website — Mindy and Pat are working with Jeff Stripp of i3Marketing. Pat is reorganizing the media area, working with a furniture sales rep to design new layout for that area.Old Business:
Thanks to Maggie and Robin for organizing our table at the Penny Social on December 3, 2011. Maggie and Robin thank the many volunteers who took shifts. Ginny notes that shorter work shifts promote better volunteering. Robin plans to start preparations earlier next year.
Annual Meeting: Dec 14, 2011. Well attended, Ginny thinks almost 50 people. Recruited new book sale sorter Jean Vankin. Ginny showed thank you note from Gay Klaus Scarborough. Music was well integrated. Ginny notes that we paid fees to both musicians as well as Williams Inn.
2012 Legislative Breakfast coming up on Friday 1/27/12 at Berkshire Athenaeum in Pittsfield. Anyone interested in attending should let Pat know. Williamstown folks usually carpool.
Proposal about New Logo: Ginny circulated a short history and proposal to hire a graphic designer to create a new logo for the Friends, with the idea that the new image could be adapted for use by the library and Trustees, giving the groups a more unified look. A website subcommittee (Ginny, Susan, and Jessica) met with professional graphic designer Beth Carlisle, who has some ideas about this. She offered to do this for us for a reduced fee. Ginny asked for feedback from the board.
The confusion between the Friends and Trustees in the eyes of the community is ongoing. Last year, John and Martha Storey raised this issue again with the Trustees while discussing fundraising strategies.
Stephen suggested we could save ourselves some money by designing our own website banner in-house, and he presented several attractive examples. The library and Trustees could use the same graphic but change out wording if they wish to have a cohesive look. If we hire out a professional designer, what exactly will we get? Do Trustees and Director want this? If so, how should payment be divided between the parties? Ginny will get a breakdown of the fee and notify the designer that we need feedback from library and Trustees before proceeding. Nancy and Ginny will raise this topic at Trustees meeting on Wednesday 1/11/12.